Cheetos Hopes its New Sweet Snack Will 'Change the Universe'

Snack Brands Has Gone All Tech Innovation on Us

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Editor's Pick

Cheetos amusingly spoofs the kind of stuff we're used to seeing from the technology giants in a series of ads from Goodby Silverstein & Partners promoting its new Sweetos snack -- a concoction involving cinammon sugar that it's bringing out for Easter (and that seems like would taste great for breakfast in a bowl full of milk).

After we're introduced to Sweetos via a (familiar-looking) press conference fronted by an evangelical Frito Lay executive, there's a hilarious spot in which we discover that Sweetos has no voice recognition, camera or amazing tech features (via an emotional, people-centered approach that's become a standard in tech ads), and then this one, where Sweetos subjects a chocolate Easter bunny to an ignominious side-by-side comparison.

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About

Credits
Date
Mar 13, 2015
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Client:
Frito Lay- Cheetos
Partner:
Jeff Goodby
Partner:
Rich Silverstein
Creative Director:
Felipe Lima
Creative Director:
Jon Wolanske
Art Director:
Evan Schultz
Copywriter:
Justin Ralph
Director of Broadcast Production:
Tod Puckett
Executive Broadcast Producer:
Hilary Coate
Broadcast Producer:
Mallory Guraya
Production Company:
Umlaut Films
Director:
Sam Miller
Director of Photography:
Marc Laliberte Else
Producer:
Spencer Kehe
Executive Producer:
Gina LoCurcio
Editor:
Chris Gamino
Senior Producer:
Kelly Gibbs
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Industry
Genre
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