Creativity

Cheetos Hopes its New Sweet Snack Will 'Change the Universe'

Snack Brands Has Gone All Tech Innovation on Us

Published on Mar 13, 2015

Editor's Pick

Cheetos amusingly spoofs the kind of stuff we're used to seeing from the technology giants in a series of ads from Goodby Silverstein & Partners promoting its new Sweetos snack -- a concoction involving cinammon sugar that it's bringing out for Easter (and that seems like would taste great for breakfast in a bowl full of milk).

After we're introduced to Sweetos via a (familiar-looking) press conference fronted by an evangelical Frito Lay executive, there's a hilarious spot in which we discover that Sweetos has no voice recognition, camera or amazing tech features (via an emotional, people-centered approach that's become a standard in tech ads), and then this one, where Sweetos subjects a chocolate Easter bunny to an ignominious side-by-side comparison.

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About

Credits

Date
Mar 13, 2015
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Client:
Frito Lay- Cheetos
Partner:
Jeff Goodby
Partner:
Rich Silverstein
Creative Director:
Felipe Lima
Creative Director:
Jon Wolanske
Art Director:
Evan Schultz
Copywriter:
Justin Ralph
Director of Broadcast Production:
Tod Puckett
Executive Broadcast Producer:
Hilary Coate
Broadcast Producer:
Mallory Guraya
Production Company:
Umlaut Films
Director:
Sam Miller
Director of Photography:
Marc Laliberte Else
Producer:
Spencer Kehe
Executive Producer:
Gina LoCurcio
Editor:
Chris Gamino
Senior Producer:
Kelly Gibbs

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