Creativity

A Cheetos Pop-Up Restaurant in NYC Will Serve Meatballs, Tacos and More

Celebrity Chef Anne Burrell Devised Recipes for 'The Spotted Cheetah'

By Alexandra Jardine. Published on Aug 09, 2017

Editor's Pick

Fans of Cheetos will see their culinary dreams come true next week in New York City, when the Frito-Lay snack food brand will open a pop-up restaurant, "The Spotted Cheetah," as part of New York restaurant week.

The restaurant, located at 211 W. Broadway in Manhattan, will be open to the public by reservation only Aug. 15-17 (visit the website to join the waitlist). It will feature Cheetos in a range of eleven recipes devised by celebrity chef Anne Burrell. Dishes, priced between $8 and $22, will include Cheetos Meatballs, Spicy Cheetos Tacos, Cheetos Sweetos Crusted Cheesecake and Cheetos Sweetos Sweet and Salty Cookies. All the recipes will also be available in a free digital recipe book. Frito-Lay's consumer engagement agency The Marketing Arm conceived the project, which was apparently inspired by people posting their own Cheetos food creations on social media, together with PR agency Ketchum.

"As a long-time Cheetos fan, I'm thrilled to join forces with a snack brand that is truly an iconic American staple," says Burrell in a statement. "I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant -- I can't wait to see guests' reactions!"

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About

Credits

Date
Aug 09, 2017
Agency:
The Marketing Arm
Client:
Cheetos
PR Agency:
Ketchum
Chief Creative Officer:
Jen Saenz
Senior Director:
Ryan Matiyow
Brand Director:
Rachel Howe
PR:
Kimberly Scott
President & CEO:
Dan Belmont
President:
Andrew Robinson
Chief Client Officer:
Trina Roffino
SVP, Group Creative Director:
Ben Day
VP, Creative Director:
Leo Santos
VP, Account Director:
Lori Thelen
VP, Concept & Digital:
Chris Bellinger
Account Director:
Ashley Dent
Creative Director:
Becky Beals
Digital Director:
Chris Lee
Associate Creative Director:
Andrew Robinson, Jr
Associate Creative Director:
Mason Viera
Senior Art Director:
Matt Johnson
Senior Producer:
Adam Hawbaker
Senior Digital Strategist:
Rae Arnold
Copywriter:
Catherine Darby
Art Director:
Kat Goodloe
Digital Strategist:
Halle Hertzog
Creative Director:
Ashleigh Adams
Assistant Director:
Jillian Mullin
Junior Assistant Director:
Katherine Kish
Junior Copywriter:
Cameron Kirkpatrick
Account Supervisor:
Page Leahy
Account Executive:
Emily Weber
Managing Account Supervisor:
Andrea Betts
VP, Account Director:
Bettina Garibaldi
Account Supervisor:
Erin Kadamus
Director, Event Marketing:
Lauren Hamerling
Account Executive:
Kendall Bongard

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