Are 'Truck Guys' More Appealing Than Guys Who Drive Mere Cars?

In Promoting Its Colorado Trucks, Chevrolet Asks Some Tough Questions

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Editor's Pick

Can driving a truck really make you more appealing? Chevrolet uses humor to float this amusing (but quite possibly true) idea in a series of wry documentary-style videos for its midsize Chevy Colorado truck. In the films, the company places Truck Guy brand deodorant in the aisle of a supermarket; holds focus groups on the appeal of "truck guys" (above); and tells the story of a guy who "trucks up" his dating profile. The films were created by Commonwealth McCann Detroit under Chief Creative Officer Andreas Dahlqvist (who has now moved to Grey).

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About

Credits
Date
Nov 03, 2014
Agency:
Commonwealth//McCann
Chief Creative Officer, Global:
Andreas Dahlqvist
Client:
Chevrolet Colorado
Chief Creative Officer, NA:
Gary Pascoe
Creative Director/Copywriter:
Duffy Patten
Creative Director/Copywriter:
Gary Pascoe
Creative Director/Art Director:
Bob Guisgand
Creative Director/Art Director:
Andreas Dahlqvist
Chief Production Officer:
Brian DiLorenzo
Executive Producer:
Kelly Balagna
Senior Producer:
Kim Slowik
Global Director of Strategy:
Conner Huber
Global Director of Operations:
Kate MacNevin
Production Company:
Make
Director:
Zach Merck
Executive Producer:
Dana Locatell
Line Producer:
Tim Mack
Editorial:
The Station
Editor:
Brian Budak
Editor:
Conor Kelley
Executive Producer:
Hugh Broder
Senior Producer:
Adrienne Ng
Finish:
The Station
Audio Post:
The Lodge
Engineer:
Jeff Hinton
Tags
Category
Industry
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