Creativity

Chevrolet: Concept Volt Now Charging

The recent 13th annual Woodward Dream Cruise, billed as the "world's largest one-day celebration of car culture," attracts more than one million visitors along with some 40,000 classic cars that drive a 16-mile route around

Published on Sep 10, 2007

Editor's Pick

The recent 13th annual Woodward Dream Cruise, billed as the "world's largest one-day celebration of car culture," attracts more than one million visitors along with some 40,000 classic cars that drive a 16-mile route around the Detroit area. Classic car aficionados got quite a load of Chevy's Concept Volt, a plug-in hybrid that can be configured to run on electricity, gas, biodiesel or E85. The vinyl-corded 80x30-foot billboard allowed cruisers to "see the future," notes Campbell-Ewald CCO Bill Ludwig, who adds, in a reference to the past of another technology, "not only were people talking about" the board but it became a "Kodak moment to capture on that day."

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About

Credits

Date
Sep 10, 2007
Client:
Chevrolet
Agency:
Campbell-Ewald Detroit
Chief Creative Officer:
Bill Ludwig
Executive Creative Director:
Steve Pitsillos
Creative Supervisor:
Michael Stelmaszek
Creative Supervisor:
Robin Todd
Art Director:
Bob Guisgand
Copywriter:
Duffy Patton

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