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'Anthem' For the Redesigned Malibu Appeals to the Richest Everyman in the World

Commonwealth Hits an Emotional Chord in Spot Featuring John Cusack V.O.

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A new ad push for redesigned 2014 Malibu, created by Commonwealth, positions the vehicle as one that is for the "richest guys on earth." But we're not talking the type of wealth that comes with blinged out wheels and a big mansion. Actor John Cusack provides the V.O., saying this is a car for the guys who don't care so much about the opening bell, as the school bell, those who know that a corner booth in a familiar diner with friends is more important than the corner office. It's an emotional, almost Apple-esque new spot, directed by David Frankham out of Smuggler. Read more about the effort, which follows flagging sales of the vehicle's prior model, on AdAge.com

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About

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Date
Oct 11, 2013
Agency:
Commonwealth
Client:
Chevrolet Malibu
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