Creativity

Chevrolet: Memory Lane app

The time, the place, the car - and you.

Published on Apr 26, 2012

Editor's Pick

As part of its 100th anniversary celebrations (which have also included microsite The Road We're On), Chevrolet is making of use of the Facebook Timeline features with a new app called Memory Lane . Developed by social media agency Big Fuel, it encourages Facebook fans of the brand to create a memento inspired by their favorite 'Chevy memory'. Users select an event from their life (such as a holiday, or getting married), with the date and location, and upload a photo or say what Chevy model they were driving, tagging friends and family who were present. It then creates a post for them which they can share on their Timeline.

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About

Credits

Date
Apr 26, 2012
Agency:
Big Fuel
Client:
Chevrolet

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