Best of 2016 No. 9 Print/OOH/Design --A Little Red Corvette Pays Tribute to Prince in Chevrolet's Ad

Chevrolet Ad From Commonwealth/McCann Doesn't Need Many Words

By Ann-Christine Diaz. Published on Apr 22, 2016

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #9 in the print/design category is Chevy's timely tribute to Prince following the singer's death in April. This simple, well-executed image, which ran first on Twitter and then as a national press ad, represented a graceful blend of history, brand and a powerful moment in culture.

Original story:

Chevrolet doesn't have to say much (or use any purple) in this powerful tribute to Prince that ran today in newspapers around the country.

The bare-bones ad shows the "muse" of one of his most famous hits, a little red Corvette, along with a line inspired by the tune -- "Baby, that was much too fast."

The brand previously ran a version of the image on Twitter following the news of Prince's death.

The ad was created out of Commonwealth/McCann and ran in USA Today, the Detroit News/Free Press, the L.A. Times, the Minneapolis Star Trib and the New York Times.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 22, 2016
Linus Karlsson
North America Chief Creative Office:
Gary Pascoe
Executive Creative Director:
Bob Guisgand
Executive Creative Director:
Duffy Patten
Creative Director / Copywriter:
Tony Hossain
Executive Producer:
Steve Lyons

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.