A Little Red Corvette Pays Tribute to Prince in Chevrolet's Ad

Chevrolet Ad From Commonwealth/McCann Doesn't Need Many Words

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Chevrolet doesn't have to say much (or use any purple) in this powerful tribute to Prince that ran today in newspapers around the country.

The bare-bones ad shows the "muse" of one of his most famous hits, a little red Corvette, along with a line inspired by the tune -- "Baby, that was much too fast."

The brand previously ran a version of the image on Twitter following the news of Prince's death.

The ad was created out of Commonwealth/McCann and ran in USA Today, the Detroit News/Free Press, the L.A. Times, the Minneapolis Star Trib and the New York Times.

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Apr 22, 2016
Creative Chairman:
Linus Karlsson
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