Creativity

Chevrolet: Rescue Drive

There when you need it most.

Published on May 17, 2012

Editor's Pick

When do people think about getting a new car the most? When the one they're driving breaks down. Agency Monumenta and Chevrolet present Rescue Drive, a simple stunt in partnership with a towing company. Every time someone calls the company with a broken down car, Chevy would show up and invite them to take a test drive to their destination.

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Credits

Date
May 17, 2012
Agency:
Monumenta
Client:
Chevrolet
Creative Director:
Raphael Pontual
Creative Director:
Ézio De Castro
Copywriter:
Leo Henrique
Art Director:
Glauber Dorotheu
Art Director:
Paulo Ribas
Art Director:
Cloves Menezes
Producer:
Marcia Stolet
Producer:
Rosely Youssef
Producer:
Gláucia Oliveira
Production Company:
Cadline

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