Creativity

Chevrolet Boots AON Logo from Manchester United Jerseys

New Spot Shows Manchester Jersey through the Years

Published on Jul 07, 2014

Editor's Pick

Detroit based agency Commonwealth McCann premieres this new spot, celebrating Chevrolet's new place on (English soccer team) Manchester United jerseys. The space previously bore the AON Risk Solutions logo, but now sports the iconic Chevy bowtie. The 60-second clip takes on a nostalgic tone-- supporters don the team's red "kit" through the years, from long sleeve to short and from one sponsor to the next.

The spot is part of the "What Do You #PlayFor" campaign and coincides with the launch of www.ChevroletFC.com website, which features an app that allows visitors to try the new uniform on virtually.

Read the Ad Age story for more on the campaign.

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About

Credits

Date
Jul 07, 2014
Agency:
Commonwealth//McCann, Detroit
Client:
Chevrolet
Creative Chairman:
Linus Karlsson
Chief Creative Officer, Global:
Andreas Dahlqvist
Deputy Global Chief Creative Officer:
Matt Canzano
Creative Director/Copywriter:
Greg Collins
Creative Director/Art Director:
Emil Nisowski
Chief Production Officer:
Brian Dilorenzo
Global Director of Strategy:
Conner Huber
SVP, Managing Director:
Kate MacNevin
Program Manager:
Jenny Convery
Director of Content:
Jeff Beverly
Executive Producer:
Craig Mungons
Production Co.:
MJZ
Director:
Joaquin Baca-Asay
Director of Photography:
Joaquin Baca-Asay
Line Producer:
Lalou Dammond
Editorial:
Rock Paper Scissors
Editor:
Ted Guard
Visual FX:
A52
VFX Supervisor/Flame Artist:
Andy McKenna
Sound Design, Vocal Recording:
Stimmung
Audio Post:
Heard Audio, Lime Studios
Talent:
Trish Damon

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