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Chevrolet: The Road We're On

Sharing 100 years of Chevy.

Editor's Pick

Celebrating its Centennial on November 3, Chevrolet has worked with Mother New York to create The Road We're On, an interactive microsite showcasing its heritage and locations through the eyes of owners, dealers and their communities.

The site opens by zooming into a map of Bridgeville, near Pittsburgh, home of the Colussy Chevrolet, one of the oldest Chevrolet dealerships in the country. Zooming out, the site's roadmap 'pins' stories and images by location, allowing users to view content dating from 1911 to the present. It also features documentary-style 'webisodes' about Bridgeville and the role Chevy has played in its history, which will roll out weekly until November 3. The site will also allow owners, dealers and consumers to share their Chevy experiences by 'pinning' them to the map.

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About

Credits
Date
Oct 13, 2011
Agency:
Mother New York
Client:
Chevrolet
Creative:
Scott Carlson
Creative:
Blaise Cepis
Creative:
Stacey Smith
Creative:
Leigh Masters
Mother:
Michael Rose
Mother:
Laura Perlongo
Strategist:
Daniel Edmundson
Executive Producer:
Jill Silberstein
Producer:
Diana Frame
Director:
Scott Carlson
Director:
Blaise Cepis
Director:
Lance Edmands
Director:
Phillip Van
Director of Photography:
Dima Dubson
Director of Photography:
Matt Mitchell
Editor:
Lance Edmands
Editor:
Mike Sobo
Assistant Editor:
James Blose
Sound Design:
Michael Coffman
Post Supervisor:
Diana Frame
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