Creativity

Chevron: Energyville

Leveraging the online gaming space to further expose the issues surrounding energy use in industrialized cities, Chevron enlisted The Economist Group and data from various intelligence sources to launch "Energyville."&n

Published on Oct 16, 2007

Editor's Pick

Leveraging the online gaming space to further expose the issues surrounding energy use in industrialized cities, Chevron enlisted The Economist Group and data from various intelligence sources to launch "Energyville."

Though it reads more like a series of fact sheets in an animated environment versus an eye candy-filled engaging experience, Energyville nevertheless is an informative platform that lets users control the economic and environmental destinies of their city of choice by choosing between eight prevalent energy sources to power their city up until 2015 and 10 different sources up until 2030.

With an aerial view of the downtown landscape, which look oddly similar for each city, players can click and drag various energy sources--biomass, coal, solar, natural gas and petrol among them--to various points on the map. A three-tiered chart on the side then measures the economic, environmental and security impact that each of your decisions make. A scoreboard at the bottom then tallies up the results.

Loaded with facts along with colorful descriptions of the consequences of your actions, Energyville also lets you challenge friends and join an online debate. The ultimate objective seems to be to implore fair policies concerning energy demands, but Chevron's game has players in a a future in which petroleum still plays a major part in our energy consumption.

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About

Credits

Date
Oct 16, 2007
Client:
Chevron
Agency:
Wunderman
Agency:
Y&R
Development:
The Economist Group
Flash Developer:
Picture This Communications

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