Creativity

Chevy Silverado: 2012 -- Super Bowl XLVI

If you drive a Silverado, you'll survive.

Published on Feb 03, 2012

Editor's Pick

Ooh, timely. Chevy's "2012" spot for the Super Bowl manages to work in a Mayan Apocalypse reference, Twinkies and a dig at Ford. How did they manage all that? Watch and find out. Agency is Goodby, Silverstein & Partners.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 03, 2012
Agency:
Goodby Silverstein & Partners
Client:
Chevy Silverado
Global Chief Marketing Officer:
Joel Ewanick
VP Global Chevrolet Marketing:
Chris Perry
Director of Advertising:
Kevin Mayer
Assistant Director of Advertiser:
Rich Martinek
Assistant National Advertising Manager:
Anthony Biondo
Co-Chairman, Creative Director:
Jeff Goodby
ECD:
Jamie Barrett
ECD:
Hunter Hindman
ACD/AD:
Nick Spahr
ACD/CW:
Jonathan Graham
Director of Broadcast Production:
Cindy Fluitt
Executive Producer:
Hilary Coate
Senior Producer:
Michael Damiani
Assistant Producer:
John Riddle
Agency Music Supervisor:
Todd Porter
Operations Director:
Christine Piper
Senior Business Affairs Manager:
Karen Keoleian
Business Affairs Associate Manager:
Heidi Killeen
Production:
Biscuit Filmworks
Director:
Noam Murro
Managing Director:
Shawn Lacy
Director of Photography:
Jeff Cutter
Executive Producer:
Colleen O'Donnell
Line Producer:
Jay Veal
Production Designer:
Bruce McCloskey
Editorial:
Arcade Edit
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Producer:
Kirsten Thon-Webb
Post Production/VFX:
Method Studios
VP of Production:
Gabby Grourrier
Executive Producer:
Stephanie Gilgar
Sr. VFX Supervisor:
Rob Hodgson
VFX Supervisor/Creative Director:
Benjamin Walsh
CG Supervisor:
Jason Schgardt
Executive Producer:
Gabby Gourrier
Head of Production:
Stephanie Gilgar
VFX Producer:
Krystina Wilson
VFX Coordinator:
Anastasia Von Rahl
Lead Compositor:
Dominik Bauch
Lead Lighter:
Kevin Sears
Matte Painting:
Mike James
Matte Painting:
Danny Janevski
Matte Painting:
David Woodland
Senior Compositor:
Gabriel Reichel
Roto:
David Orman
Roto:
Ben Tanti
VFX Supervisor:
James Rogers
Executive Producer:
Andrew Robinson
VFX Producer:
Jayne da Costa
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Music Artist:
Barry Manilow
Music Writer:
Will Jennings
Music Writer:
Richard Kerr
Mix:
Lime Studios
Engineer:
Rohan Young
Assistant Engineer:
Jeff Malen
Producer:
Jessica Locke

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.