Creativity

Chevy Silverado: 2012 -- Super Bowl XLVI

If you drive a Silverado, you'll survive.

Published on Feb 03, 2012

Editor's Pick

Ooh, timely. Chevy's "2012" spot for the Super Bowl manages to work in a Mayan Apocalypse reference, Twinkies and a dig at Ford. How did they manage all that? Watch and find out. Agency is Goodby, Silverstein & Partners.

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Credits

Date
Feb 03, 2012
Agency:
Goodby Silverstein & Partners
Client:
Chevy Silverado
Global Chief Marketing Officer:
Joel Ewanick
VP of Group Marketing:
Chris Perry
Director of Advertising:
Kevin Mayer
Assistant Director of Advertiser:
Rich Martinek
Assistant National Advertising Manager:
Anthony Biondo
Co-Chairman, Creative Director:
Jeff Goodby
ECD/Production:
Jamie Barrett
ECD/Production:
Hunter Hindman
ACD/AD:
Nick Spahr
ACD/CW:
Jonathan Graham
Director of Broadcast Production:
Cindy Fluitt
Executive Producer:
Hilary Coate
Senior Producer:
Michael Damiani
Assistant Producer:
John Riddle
Agency Music Supervisor:
Todd Porter
Operations Director:
Christine Piper
Senior Business Affairs Manager:
Karen Keoleian
Business Affairs Associate Manager:
Heidi Killeen
Production:
Biscuit Filmworks
Director:
Noam Murro
Managing Director:
Shawn Lacy
Director of Photography:
Jeff Cutter
Executive Producer:
Colleen O'Donnell
Line Producer:
Jay Veal
Production Designer:
Bruce McCloskey
Editorial:
Arcade Edit
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Producer:
Kirsten Thon-Webb
Post Production/VFX:
Method Studios
VP of Production:
Gabby Grourrier
Executive Producer:
Stephanie Gilgar
Visual Effects Supervisor:
Rob Hodgson
VFX Supervisor/Creative Director:
Benjamin Walsh
CG Supervisor:
Jason Schgardt
Executive Producer:
Gabby Gourrier
Head of Production:
Stephanie Gilgar
Visual Effects Producer:
Krystina Wilson
Visual Effects Coordinator:
Anastasia Von Rahl
Lead Compositor:
Dominik Bauch
Lead Lighter:
Kevin Sears
Matte Painting:
Mike James
Matte Painting:
Danny Janevski
Matte Painting:
David Woodland
Senior Compositor:
Gabriel Reichel
Rotoscope:
David Orman
Rotoscope:
Ben Tanti
Visual Effects Supervisor:
James Rogers
Executive Producer:
Andrew Robinson
Visual Effects Producer:
Jayne da Costa
Telecine:
Company 3
Colorist:
Stefan Sonnenfeld
Music Artist:
Barry Manilow
Writer:
Will Jennings
Writer:
Richard Kerr
Mix:
Lime Studios
Engineer:
Rohan Young
Assistant Engineer:
Jeff Malen
Producer:
Jessica Locke

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