Creativity

GM Debuts Silverado Campaign with a Woman in the Driving Seat

A Woman, Her Horse, and the Open Road

Published on Jul 22, 2013

Editor's Pick

Leo Burnett bows the first work from Chevy's new Silverado campaign, "A Man and His Truck" by recognizing that pickup truck owners don't always have to be big, burly men -- they can be strong, plucky women, too. 

"Her Horse," directed by Frederic Planchon at Anonymous Content, features a woman who is decidedly not girly at all, not least because she travels around towing her enormous horse around, from rodeo to rodeo, every time seeking ribbons that won't go in her hair, but on the wall. 

As the agency says, the story is one that could have easily featured a man. The fact that it doesn't is what makes it all the more powerful. The brand will roll out two more spots in early August. 

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About

Credits

Date
Jul 22, 2013
Agency:
Leo Burnett
Client:
Chevy Silverado
ECD:
Steve Chavez
ECD:
Steve Silver
Art Director:
Dave Ayriss
Art Director:
Jack Crifasi
CW:
Steve Silver
CW:
Cameron McIntosh
CW:
Ron Saltmarsh
Senior Producer:
Adam Simmons
Prod. Co.:
Anonymous Content
Director:
Frederic Planchon
VFX:
MPC
Editorial:
Work
Editorial:
Rich Orrick
Music:
Earhole
DOP:
Patrick Duroux

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