Creativity

A Man, His Truck and a Bovine Love Story, in Chevy's Super Bowl Commercial

Leo Burnett Detroit Features a Bull Who is an 'Eligible Bachelor'

Published on Jan 28, 2014

Editor's Pick

Chevy hopes the legions of football fans who have been watching the playoffs will be amused by a new take on the "Man and his truck" commercials with its fun Super Bowl spot. Created via Leo Burnett Detroit, the spot is a twist on those earnest, all-American commercials about Silverado owners. This time, it features a cattle rancher, his truck and a stud-bull, who is being taken to be bred with one (or more?) lovely lady-cows. "You Sexy Thing" provides the backing music. Read more about the spot on AdAge.com.

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About

Credits

Date
Jan 28, 2014
Agency:
Leo Burnett Detroit
Chief Creative Officer:
Steve Chavez
Client:
Chevy Silverado
Executive Creative Director:
Steve Silver
Sr. Art Director:
Stephen Kerry
ACD/Copywriter:
Ron Saltmarsh
ACD/Copywriter:
Matt Perry
Executive Producer:
Brian Dooley
Production Company:
Furlined
Director:
Speck and Gordon
VFX/SPX:
MPC, Los Angeles
Editorial:
SpotWelders
Editor:
Haines Hall
Sound Mixing:
Eleven Sound
Engineer:
Jeff Payne
Music Company:
Original Music
Sound Design:
Elias
Licensed Music:
Hot Chocolate "You Sexy Thing"
Director of Photgraphy:
Lasse Frank

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