Creativity

Chevy: Skydive

A flying car!

Published on Nov 04, 2011

Editor's Pick

First it bungee jumped, then it did this. Goodby, Silverstein & Partners are pushing the new Chevy Sonic to its limits (and putting the rest of us to shame) with "Skydive," a nicely produced spot showing the car skydiving.

The idea is to position the Sonic as your companion for all the adventures you will embark on in life. A total of three Sonic were dropped from 10,000 feet each and the shoot took four days to complete.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 04, 2011
Agency:
Goodby Silverstein & Partners
Associate Creative Director:
Andrew Bancroft
Client:
Chevy
Creative Director:
Joakim Borgstrom
Associate Creative Director:
Niklas Lilja
Copywriter:
Trey Tyler
Art Director:
Susan Land
Senior Broadcast Producer:
Dan Watson
Production Company:
Slim Pictures
Director:
ZCDC
Executive Producer:
Tom Weissferdt
Producer:
Gary Kout
Director of Photography:
Joe Jennings
Director of Photography:
Greg Gasson
Editor:
ZCDC
Music:
Plied Sound

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.