Chevy Sonic: Claw Game
Play the Claw.
After that last outdoor stunt, it's no wonder GSP and Chevy Sonic pulled another big one off. The brand launched an interactive, 3D projection mapped, billboard version of the classic arcade claw game, where consumers could navigate the claw to win prizes. One of the winners took home a 2012 Chevy Sonic. This is the first time users have been allowed to interact with a 3D projection, and the work went down in the Guinness Book of World Records as the largest 3D projection mapping ever. Pearl Media handled event and mapping.
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Slobberknocker,
December 25th, 2011 12:21:49 pm
Full Credits
- Agency:
- Gooby Silverstein & Partners
- Client:
- Chevy Sonic
- ECD:
- Jamie Barrett
- ECD:
- Hunter Hindman
- Creative Direction:
- Joakim Borgstrom
- ACD:
- Andrew Bancroft
- Art Director:
- David Byrd
- Art Direction:
- Susan Land
- Sr. Copywriter:
- Niklas Lilja
- Copywriter:
- Trey Tyler
- Copywriter:
- Thomas Kemeny
- Exec. Producer:
- Hilary Coate
- Asst. Producer:
- Ryan Wilson
- Integrated Art Producer:
- Paymon Parsia
- 3D Mapping/Event:
- Pearl Media
- Exec. Producer:
- Josh Cohen
- Exec. Producer:
- Paul Whitney
- Production Manager:
- Jen Almeida
- Editorial:
- Beast SF
- Editor:
- Brian Lagerhausen
- Asst. Editor:
- Jason Hinkley
- Online/Color:
- Dave Burghardt
- Post Prod:
- Ben Somkin
- Mix:
- M Squared
- Audio Engineer:
- Ryan Sibitz
- Composer:
- Matthew Joynt @ Plied
Date
Dec 23, 2011
Category
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