Creativity

Chevy Sonic: Claw Game

Play the Claw.

Published on Dec 23, 2011

Editor's Pick

After that last outdoor stunt, it's no wonder GSP and Chevy Sonic pulled another big one off. The brand launched an interactive, 3D projection mapped, billboard version of the classic arcade claw game, where consumers could navigate the claw to win prizes. One of the winners took home a 2012 Chevy Sonic. This is the first time users have been allowed to interact with a 3D projection, and the work went down in the Guinness Book of World Records as the largest 3D projection mapping ever. Pearl Media handled event and mapping.

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Credits

Date
Dec 23, 2011
Agency:
Gooby Silverstein & Partners
Client:
Chevy Sonic
ECD/Production:
Jamie Barrett
ECD/Production:
Hunter Hindman
Creative Director:
Joakim Borgstrom
Associate Creative Director:
Andrew Bancroft
Art Director:
David Byrd
Art Direction:
Susan Land
Senior Copywriter:
Niklas Lilja
Copywriter:
Trey Tyler
Copywriter:
Thomas Kemeny
Executive Producer:
Hilary Coate
Assistant Producer:
Ryan Wilson
Integrated Art Producer:
Paymon Parsia
3D Mapping/Event:
Pearl Media
Executive Producer:
Josh Cohen
Executive Producer:
Paul Whitney
Production Manager:
Jen Almeida
Editorial:
Beast SF
Editor:
Brian Lagerhausen
Assistant Editor:
Jason Hinkley
Online/Color:
Dave Burghardt
Post Production:
Ben Somkin
Mix:
M Squared
Audio Engineer:
Ryan Sibitz

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