Creativity

For Silverado Campaign, Chevy Shows You the Perfect American Man

An original song speaks to the heart of America, just in time for July 4

Published on Jul 02, 2013

Editor's Pick

Commonwealth and Chevy tug on viewers' heartstrings with the debut of this new spot for the all-new 2014 Silverado, the marque's first new model since 2006. Just in time for the July 4th holiday, the down-home ad features an original song "Strong," by country artist Will Hoge, and focuses, appropriately, on Texas, where it will first start airing. The state happens to be the heart of truck country, where one out of every six pickups in the U.S. is sold. 

The anthem commercial features many real Chevrolet owners, and highlights an honest man who values hard work and has loved one woman his whole life. The song "Strong" will also debut on July 4 as a music video and digital download. Bob Richardson of Tool directs.

Commonwealth lost the Silverado business in December -- future creative will be handed by Publicis' Leo Burnett.  Read more about the marketing strategy behind the spot on  AdAge.com.

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Credits

Date
Jul 02, 2013
Agency:
Commonwealth
CCO/ECD:
Linus Karlsson
Client:
Chevy
ECD/Production:
Matt Canzano
Creative Director:
Rick Dennis
Creative Director:
Tim Teegarden
Chief Production Officer:
Brian DiLorenzo
Executive Producer:
Oliver Fuselier
Executive Producer:
Mark Sitley
Senior Producer:
Adam Davis
Executive Music Producer:
Peter Gannon
Production Company:
Tool of North America
Director/DOP:
Bob Richardson
Executive Producer:
Brian Latt
Executive Producer:
Danielle Peretz
Executive Producer:
Lindsay Skutch
Line Producer:
Kathleen Handwerk

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