Your Voice Becomes Art If You Sign This Online Petition

Child Helpline International Lets You Record and Customize Your Verbal 'Signature'

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Child Helpline International, a charity that helps fund helpline numbers for children worldwide, has come up with an innovative way to encourage you to sign its online petition: making art from your verbal signature.

An online petition called "Free Our Voices" uses custom voice recognition to allow visitors to "sign" by recording their names. Each recording is then visualized using a unique written signature determined by the frequency, sound, rhythm and speech pattern of each participant's own voice. Users can customize the color of their signature, then share it via social media. The site was created by Wieden & Kennedy Amsterdam's in-house creative incubator, The Kennedys, and the digital team at MPC Creative.

In addition to the interactive petition, the "Free Our Voices" campaign includes a short film that depicts people from all walks of life acting as mouthpieces for a child.

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About

Credits
Date
Nov 03, 2014
Agency:
Wieden + Kennedy Amsterdam
Client:
Child Helpline International
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Alvaro Sotomayor
Art Director:
The Kennedys
Copywriter:
Charlotte Jongejan
Copywriter:
The Kennedys
Head of Content:
Joe Togneri
Head of Interactive Production:
Kelsie Van Deman
Executive Producer:
Judd Caraway
Executive Producer:
The Kennedys
Interactive Producer:
Alex Grolleman
Interactive Producer:
Kees Plattel
Business Afairs:
Emilie Douque
Director/Editor:
Quentin van den Bossche
Film Production:
Brenninkmeijer & Isaacs
Director of Photography:
Tobias Pekelharing
Producer:
Yvonne Knook
Executive Producer:
Jelani Isaacs
Audio Post:
Wave Amsterdam
Sound Designer/Mixer:
Alex Nicholls-Lee
Sound Designer/Mixer:
Randall MacDonald
Music:
Victor Butzelaar
Artist / Title:
Victor Butzelaar
Music:
Wave Amsterdam
Artist / Title:
Alex Nicholls-Lee
Post Production:
MPC Amsterdam
VFX Artist:
Jonathan Box
VFX Artist:
Giles Hicks
Telecine:
Matthieu Toullet
Telecine:
Richard Fearon
Producer:
Amy Richardson
Producer:
Gwenn Hardouin
Digital Production Partner:
MPC Creative
Interactive Creative Director:
Andre Assalino
Executive Producer:
Dan Phillips
Senior Digital Producer:
Mikey Bramich
Senior Front-End Developer:
Dan Lewis
Senior Front-End Developer:
Henry Yp Ho
Senior Front-End Developer:
Dennis Ippel
Senior Back-End Developer:
Pedro Rocha

See more credits

Tags
Category
Industry
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