Creativity

This 'Sleek Device' Promises to Do Wonders for Your Kid's Brain

Bonus: It's Not Expensive at All

By Ann-Christine Diaz. Published on Aug 12, 2016

Editor's Pick

Yet another marketer is taking cues from Apple's slick device promos in this curious new ad. Created out of Mono, it touts a brilliant "interactive tool that can increase your baby's vocabulary by hundreds of words per week, with the most advanced, 360-degee facial recognition system, beautiful in its simplicity and intuitiveness and completely wireless."

The camera lingers on a stark, white box sitting against a stark, white backdrop, cutting to a baby's inquisitive face. Finally, we see a woman, with smartphone in hand, place her device inside the box.

Turns out, it's promoting not a gadget, but you, dear parents. "Say hello to the most advanced breakthrough teaching aid for babies ever--you," the V.O. explains.

The spot is Mono's latest for Children's Hospital of Minnesota, and directs viewers to amazingis.com, where parents can find tips on creating fulfilling interactions with their children. The campaign promotes parental involvement in childhood development, especially crucial in the early years from the ages of 0-5.

The campaign first ran on Mashable and other elements include, social and radio.

Ikea's another marketer who's riffed on the Apple formula, as seen in this award-winning ad promoting its catalog.

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About

Credits

Date
Aug 12, 2016
Agency:
mono
Client:
Children's Hospital of Minnesota

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