Childrens Hospital of Minnesota: Dr Pepper

The real world of the hospital.

Published on

Editor's Pick

Peterson Milla Hooks created this series of honest and un-schmaltzy spots showcasing the Children's Hospital of Minnesota. (The agency says it went after the account because many of its staff's children had been patients, and it wanted to show 'what an amazing place it was'.)

TV spots take a documentary-style approach - the agency went in with a small film crew and interviewed people around the hospital - while all the children featured in the accompanying print ads were real patients. Scott Vincent of Hungry Man directed, while James Schwartz was the photographer.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 11, 2011
Peterson Milla Hooks Minneapolis
Childrens Hospital of Minnesota
Scott Vincent
James Schwartz
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age