Creativity

Chipotle: Do Some Good This Halloween

Enjoy the booritos!

Published on Oct 04, 2012

Editor's Pick

Rob Riggle gets up to all sorts of shenanigans in CAA's latest work for Chipotle. The film, directed by Bryan Buckley at Hungryman, promotes Chipotle's Boorito project, which will sell burritos for just $2 to those coming to the restaurant after 4 pm on Halloween, in costume. Proceeds up to $1 million benefit the Chipotle Cultivate Foundation.

In the spot, Riggle, dressed as a zombie (so last year!) is up to no good, skimping out on the treats, hitting a little girl with a garden gate and stealing candy, all the while talking about all the fun you can have on Halloween. Until he ends up at Chipotle, where he cuts the line to go find someone to buy him the burrito. Cheap.

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About

Credits

Date
Oct 04, 2012
Agency:
CAA Marketing
Client:
Chipotle
Prod. Co.:
Hungry Man
Director:
Bryan Buckley
Editor:
Chan Hatcher
Editorial Company:
NO6

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