Chipotle: Do Some Good This Halloween

Enjoy the booritos!

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Editor's Pick

Rob Riggle gets up to all sorts of shenanigans in CAA's latest work for Chipotle. The film, directed by Bryan Buckley at Hungryman, promotes Chipotle's Boorito project, which will sell burritos for just $2 to those coming to the restaurant after 4 pm on Halloween, in costume. Proceeds up to $1 million benefit the Chipotle Cultivate Foundation.

In the spot, Riggle, dressed as a zombie (so last year!) is up to no good, skimping out on the treats, hitting a little girl with a garden gate and stealing candy, all the while talking about all the fun you can have on Halloween. Until he ends up at Chipotle, where he cuts the line to go find someone to buy him the burrito. Cheap.

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Oct 04, 2012
CAA Marketing
Prod. Co.:
Hungry Man
Bryan Buckley
Chan Hatcher
Editorial Company:
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