Creativity

Forget the Eclipse, Chiquita Is Unveiling a 'Banana Sun' on August 21

Campaign With Funny or Die Hilariously Satirizes Eclipse Fever

By Alexandra Jardine. Published on Aug 07, 2017

Editor's Pick

As America gears up for a solar eclipse later this month, from Chiquita comes the funniest piece of Eclipse-themed marketing we've seen so far.

The banana brand is launching a campaign encouraging everyone to view the "Banana Sun" on August 21 -- the idea being that it's going to "move the moon in between the earth and the sun and, for two glorious moments before and after the total eclipse, turn the burning ball of gas in the center of our solar system into a giant banana."

The brand, and agency Wieden & Kennedy, have teamed up with Funny or Die for the campaign, which includes the hilarious video seen here, a Banana Sun website, a "livestream" of the Banana Sun via Facebook, and from Aug. 14, a Chiquita chatbot on Facebook Messenger to tell fans the exact time to look for the banana sun based on where they live.

There's also the "Big Banana," a glowing OOH installation near the Flatiron Building in NYC that will debut on Aug. 20, where Chiquita will hand out banana-shaped eclipse-viewing glasses (you can also get them online).

Silliness aside, the best thing about the campaign is how it satirizes eclipse fever, from the hilarious FAQs on the website ("What if it's cloudy and I can't see the banana sun?" "If the banana sun is obscured by inclement weather, we will reschedule it for June 10, 2021") to the repeated announcements in the video to not the stare directly at the big banana.

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About

Credits

Date
Aug 07, 2017
Agency:
Wieden & Kennedy Portland
Client:
Chiquita Bananas
Creative Director:
Jarrod Higgins
Creative Director:
Mike Egan
Creative Director:
Mike Weihs
Copywriter:
Becca Wadlinger
Art Director:
Kate Digilio
Producer:
Jules Brown
Account Team:
David Newsome
Account Team:
Heather Morba
Executive Creative Director:
Eric Baldwin
Executive Creative Director:
Jason Bagley
Head of Production:
Patty Brebner
Production Company:
Gifted Youth
Director:
Fatal Farm
Executive Producer:
Anthony Ficalora
Line Producer:
Alistair Walford
Editorial Company:
Joint Editorial
Editor:
Steve Sprinkel
Post Producer:
Catherine Liu
Post Executive Producer:
Alex Theisen
Post Executive Producer:
Jen Milano
VFX Company:
Joint Editorial
VFX Supervisor:
Rebekah Koerbel
Design:
Eric Reigert
Design:
Deirdre Mahon
Design:
Julia Perry
Creative Manager:
Simone Takasaki

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