Creativity

Chivas Regal: The Chivas Life

Is Chivas Regal, which calls itself "the world's first luxury brand," too upscale for cheesecake? Well, clearly not. The new Sports Illustrated Swimsuit Issue boasts a back cover, from New York brand consultancy Brand Arc

Published on Feb 07, 2006

Editor's Pick

Is Chivas Regal, which calls itself "the world's first luxury brand," too upscale for cheesecake? Well, clearly not. The new Sports Illustrated Swimsuit Issue boasts a back cover, from New York brand consultancy Brand Architecture International, featuring (hold onto your passport) Brazilian model Cinthia Pires photographed near Cabo San Lucas, Mexico, by noted Australian fashion/celeb shooter Daniela Federici, www.danielafederici.com. Nice bling touch with the 60-foot yacht, no? At any rate, as Chivas U.S. brand director Craig Johnson points out, the object here, needless to say, is simply to give readers more of a good thing. "We wanted to create an image so that no matter which cover you see

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About

Credits

Date
Feb 07, 2006
Client:
Chivas Regal
Executive Creative Director:
Marty Weiss
Chief Strategist:
Adam Stagliano
Senior Copywriter:
Craig Damrauer
Senior Art Director:
Young Seo
Art Producer:
Jill Epstein
Photographer:
Daniela Federici
Agency:
Brand Architecture International

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