Chiyong Jones, Gabriel Cheung, Siddhartha Dabral: Feed the Linsanity

What's Jeremy Lin really worth?

Published on Feb 27, 2012

Editor's Pick

Inspired by Jeremy Lin, AKQA creatives Chiyong Jones, Gabriel Cheung and Siddhartha Dabral wondered: what if athletes were paid based not only on their play on the court, but also on their social value. So they created FeedtheLinsanity. The site aims to use the power of social media to help Lin get the contract they believe he deserves by rallying his fans and followers. Every time someone tweets #Linsanity, the team will add a $1 to his contract, in the hope that by the end of the season, the Knicks' management will actually see Lin's true value and change his contract.

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