Creativity

Chobani: Bike

Get him to the Greek yogurt

Published on Feb 17, 2011

Editor's Pick

Chobani's real-life consumers are madly in love with the brand, claims the Greek yogurt's first ever TV campaign.

Agency Gotham filed through thousands of real-life tweets and social media posts about the brand, chose the most compelling, and turned them into TV spots. The work drives consumers to Chobani.com where consumers are asked to submit their own 'love stories' about the brand in the form of videos, photographs and comments.

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About

Credits

Date
Feb 17, 2011
Agency:
Gotham
Chief Creative Officer:
Marty Orzio
Client:
Chobani
ACD/Copywriter:
Stephen Lundberg
ACD/Art Director:
Natalie Chambers
ACD/Art Director:
Meg Sheehan
Producer:
Laura Lepre
Director:
Nanette Burstein
Production Company:
Hungry Man
Editorial:
PS 260
Editor:
JJ Lask
Editor:
Dustin Stephens
Post House:
Brandname
Music:
Black Iris
Graphics/Animation:
Roger TV
Sound Mixing:
Sound Lounge
Color Correct:
Company 3

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