Creativity

Chobani Sets Hungry Bear Loose in NYC

Follows Up Super Bowl Ad With Stunt

Published on Feb 07, 2014

Editor's Pick

Chobani's Super Bowl ad featured a bear set loose in a country store who just couldn't find a lot of real, natural food on the shelves. The brand brings that idea to life with a stunt in New York City that put a man dressed as a bear out on the streets, trying to find real good food. Hint: Street pretzels don't cut it. The campaign was done in-house.

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