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Chobani Sets Hungry Bear Loose in NYC

Follows Up Super Bowl Ad With Stunt

Editor's Pick

Chobani's Super Bowl ad featured a bear set loose in a country store who just couldn't find a lot of real, natural food on the shelves. The brand brings that idea to life with a stunt in New York City that put a man dressed as a bear out on the streets, trying to find real good food. Hint: Street pretzels don't cut it. The campaign was done in-house.

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About

Credits
Date
Feb 07, 2014
Agency:
In-house
CD:
Ted Sabarese
Client:
Chobani
CW:
Ted Sabarese
DP:
Marshall Rose
Prod. Co.:
Lovely Giant Productions
EP:
Inna Khavinson
Edit:
Nomad Editing Company
Color Grading:
Dungeon Beach
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