Last week, Chobani set a hungry bear loose in New York City, showing how hard it is to find natural food. Now, it capitalizes on its status as a sponsor of the U.S. Olympics Team with another in-house stunt that got regular athletes to eat some Chobani, then use their newfound energy to power an experience designed to motivate Team USA.
(Chobani is, meanwhile, has given up on waiting for Sochi to give them the go-ahead to transport yogurt to Russia so the hungry athletes can eat it. The Russian Federation's Federal Service for Veterinary and Phytosanitary Surveillance didn't sign off on the yogurt entering the country. The company announced it would donate the yogurt yesterday.)
- Feb 14, 2014