Creativity

Choice Hotels: Digital Wishing Well

A million bucks is a prize well worth wishing for, but Agency.com wants money-grubbing frequent travelers to get more specific. Thus, the Digital Wishing Well component of Choice Hotels' "Key to a Million Sweepstakes," a sum

Published on Jul 06, 2006

Editor's Pick

A million bucks is a prize well worth wishing for, but Agency.com wants money-grubbing frequent travelers to get more specific. Thus, the Digital Wishing Well component of Choice Hotels' "Key to a Million Sweepstakes," a summer promotion that offers guests at Econo Lodges and Rodeway Inns the chance to pick one of 20 room keys leading to a $1,000,000 jackpot. The Wishing Well takes the form of a dynamic ad unit on travel-oriented websites around the web—visitors can inscribe a virtual coin with what they would do with a million dollars, and watch as their wish is tossed into the well in real-time for other visitors to peruse.

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About

Credits

Date
Jul 06, 2006
Creative Director:
Tom Ajello
Creative Director:
Janeen McCrae
Senior Art Director:
Andrew Zolty
Copywriter:
Vimoha Bagla
Designer:
Krystle Mobayeni
Designer:
Steve Basin
Client:
Choice Hotels
Agency:
Agency.com

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