Creativity

Choice Hotels: Digital Wishing Well

A million bucks is a prize well worth wishing for, but Agency.com wants money-grubbing frequent travelers to get more specific. Thus, the Digital Wishing Well component of Choice Hotels' "Key to a Million Sweepstakes," a sum

Published on Jul 06, 2006

Editor's Pick

A million bucks is a prize well worth wishing for, but Agency.com wants money-grubbing frequent travelers to get more specific. Thus, the Digital Wishing Well component of Choice Hotels' "Key to a Million Sweepstakes," a summer promotion that offers guests at Econo Lodges and Rodeway Inns the chance to pick one of 20 room keys leading to a $1,000,000 jackpot. The Wishing Well takes the form of a dynamic ad unit on travel-oriented websites around the web—visitors can inscribe a virtual coin with what they would do with a million dollars, and watch as their wish is tossed into the well in real-time for other visitors to peruse.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jul 06, 2006
Creative Director:
Tom Ajello
Creative Director:
Janeen McCrae
Senior Art Director:
Andrew Zolty
Copywriter:
Vimoha Bagla
Designer:
Krystle Mobayeni
Designer:
Steve Basin
Client:
Choice Hotels
Agency:
Agency.com

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.