Creativity

CHPA Partnership for a Drugfree America: SipItUp

The dangers of Robotripping.

Published on Aug 06, 2012

Editor's Pick

Facebook apps that use your profile information to personalize an "experience" are nothing new, but this newest campaign, out of Tribal DDB San Francisco for CHPA Partnership for a Drug Free America is especially frightening -- and effective.

Abuse of cough syrup is on the rise, with teens listing "Robotripping" as one of their Facebook interests. The agency sought to show teens what happens when you Robotrip with SipItUp, an app that scrapes Facebook info to deliver a personalized Robotrip experience. Here you can see a demo version, and go to the site to try it yourself. Warning: There's a lot of vomit involved.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 06, 2012
Agency:
Tribal DDB San Francisco
Client:
CHPA Partnership for a Drugfree America
ECD:
Keith Ciampa
ACD:
Matt Klug
Senior AD:
Shawn Gurzcak
Senior Copywriter:
Reid Hultman
AD:
Sean Flores
CW:
Justin Peele
Director of Content Production:
Frank Brooks
Interactive Producer:
Christian Colasuonno
Director of Technology:
Brian Jeremy
Business Director:
Jenny Leonetti
Director Social Media:
Matthew Nelson
Live-Action:
Moxie Pictures
Director:
Henry & Rel
EP:
Robert Fernandez
Line Producer:
Melody Roscher
Interactive:
BKWLD
Creative Director:
Chad Turner
Sr. Producer:
Chris Edmonds
Editorial:
Beast
EP:
John Ettinger
Editor:
Brian Lagerhausen
Sound Design:
One Union
Engineer:
Matt Zipkin
Telecine:
New Hat
Colorist:
Beau Leon

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.