Creativity

Christchurch and Canterbury Tourism: Christchurch Reimagined

Kiwis ask Aussies to help out.

Published on Oct 04, 2012

Editor's Pick

New Zealand city Christchurch is trying to encourage Aussie visitors back after its devastating 2011 earthquake with a humorous video campaign via Iris and production company Finch. Over a series of three video episodes directed by Finch's Alyssa McClelland, Christchurch's mayor Bob Parker undertakes a whirlwind tour of Australia visiting cult "Big Things". These include the Big Merino in Goulburn, the Big Chook in Mount Vernon, and Queensland’s Big Pineapple, Big Macadamia and Big Cow. Calling on each town's mayors and city officials, Parker asks them to sign a Memorandum of Support to lend Christchurch their Big Thing to help increase the number of Australian tourists visiting the city. The video content will be supported by a print campaign.

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About

Credits

Date
Oct 04, 2012
Agency:
Iris
Client:
Christchurch and Canterbury Tourism
Production Company:
Finch
Director:
Alyssa McLelland

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