Creativity

Christian Dior: Dior J'Adore

Charlize, Marilyn, Grace, oh my!

Published on Sep 06, 2011

Editor's Pick

Shot in the opulent Hall of Mirrors at the Palace of Versailles, the new spot for Dior J'Adore features Charlize Theron -- and a whole bevy of classic beauties. Marilyn Monroe, Grace Kelly and Marlene Dietrich -- all digitized -- appear alongisde Theron in this spot for the perfume, directed by Jean-Jacques Annaud [Seven Years in Tibet, Enemy at the Gates]. In it, Theron is a last-minute arrival at a fashion show who locks eyes with yesteryear's biggest fashion icons before strutting down the runway.

This ad is just the "first few seconds" of an "advertising opus" for the brand and follows a host of teaser videos that have been releasing online for the last little while.

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Credits

Date
Sep 06, 2011
Agency:
TBWA Paris
Client:
Christian Dior
Executive Creative Director:
Eric Holden
Executive Creative Director:
Remi Noel
Creative Director:
Sophie Guyon
Assistant Creative Director:
Stéphanie Ragot
TV Producer:
Maxime Boiron
TV Producer:
Hervé Dommange
Production Company:
Wanda Productions
Director:
Jean-Jacques Annaud
Photography Director:
Darius Khondji
Producer:
Patrick Barbier
Production Director:
François Lamotte
Production Coordinator:
Julien Floutard
production and sound design:
Else
Artist:
Gossip
Post Production:
Mikros Image
Visual Effects Creative Director:
Julien Meester
Visual Effects Producer:
Pascal Giroux
CGI:
Manuel Souillac
Lead Rendu:
Olivier Mitonneau
Lead Animator:
Michael Nauzin
Lead Compositing:
Guillaume Terrien
Flame Artist:
Stéphane Pivron
Shader Technical Director:
Benoit Holl

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