Creativity

Bob Dylan Urges 'Buy American' in Chrysler's Super Bowl Ad

The Voice of a Generation becomes the Voice of the Auto Industry

Published on Jan 31, 2014

Editor's Pick

Detroit is the heart in soul of America when it comes to Chrysler's Super Bowl spots, and the many big name celebrities who've graced the ads, including Eminem, Clint Eastwood and now, Bob Dylan. In the automaker's 2014 Super Bowl ad created out of Global Hue, the "Voice of a Generation" becomes the "Voice of the U.S. Auto Industry," holding up the U.S.A. as the only place to buy your wheels -- even if it does mean getting your watch from Switzerland and your beer from Germany.

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About

Credits

Date
Jan 31, 2014
Client:
Chrysler

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