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Chrysler: Born of Fire

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Average user rating:
2.62
Number of user ratings:
8
Rated 4.00  
conway212, February 7th, 2011 06:08:47 pm
Rated 2.00 It seems the narrator has more "a question..." It's also apparent that no one tracked this spot for non sequiturs,because this spot is one big non sequitur. But, maybe a spot that pretends to be about Detroit and presents Eminem as the great White savior doesn't have to make sense. All of which is to say this is spot written by people who don't know Detroit, but who believe people watch but don't listen to TV spots. What's more, it seems to me that this ad might have been repurposed from work originally created for Levi's. 
rwordplay, February 7th, 2011 06:23:00 pm
Rated 2.00 "This is the motor city, and this is what we do." - I don't get why the stage is set for awesomeness (choir, eminem) and then he says this - the line has no reference to the rest of the ad. The build is hot, but it ends dismally. Well produced though. 
markkoeks, February 7th, 2011 11:46:02 pm
Rated 0.50 No. This is so wrong. The premise was good - the execution was inauthentic. There's so much good happening in Detroit right now. Chrysler is trying to reinvent itself as is the city. Detroit is not trying to get white girls to ice skate and white boys to jog. They're trying to rebuild an economy in a new way - small business is making a resurgence, people are moving back into the city, community is forming a new way, etc. There is a different story to be told here - one that recognizes Detroit's heritage and its renewed sense of invention. This was clearly a detached, stereotypical view of Detroit. So sad - this squandered an opportunity to really represent Detroit and the Motor City. 
bnfinit, February 8th, 2011 12:47:04 am
Rated 0.50 The spot confuses the hardness of its steel with luxury and then mashes eminem into the soup, creating one massive exhaust of hot air and no substance. 
Dukker, February 8th, 2011 09:46:46 am
Rated 5.00 Amazing. A thoughtful, well-crafted spot in a sea of mindless crotch shots. Hands down the best spot on the Super Bowl. 
jkelly, February 8th, 2011 11:12:03 am
awesome awesome line at the end. I wish the product were as good. 
mgottesman, February 9th, 2011 12:04:10 am
Rated 2.50 I liked the feel of the beginning... I was then lost in the close. Am I supposed to know that guy in the end? Is he a Chrysler worker? 
tritt, February 9th, 2011 07:32:08 pm
Rated 4.50 I think they have something with this... going back to their roots and shedding light on aspects that many people around the country don't see. It's raw. I like it. 
aellstrom, February 9th, 2011 08:19:57 pm

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Full Credits

Agency:
Wieden + Kennedy Portland
Client:
Chrysler
Creative Director:
Aaron Allen
Agency:
Wieden + Kennedy Portland
Creative Director:
Joe Staples
Copywriter:
Joe Staples
Copywriter:
Mark Fitzloff
Copywriter:
Kevin Jones
Copywriter:
Greg Rutter
Copywriter:
Dan Kroeger
Art Director:
Jimm Lasser
Producer:
Bob Wendt
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Serial Pictures
Director:
Samuel Bayer
Executive Producer:
Violaine Etienne
Line Producer:
Martha English
Director of Photography:
Samuel Bayer
Editorial Company:
Joint
Editor:
Tommy Harden
Post Producer:
Jennifer Patterson
Post Executive Producer:
Patty Brebner
VFX Company:
Method
VFX Executive Producer:
Robert Owens
Flame Artist:
Claus Hansen
VFX Producer:
Ashley Zastrow
Titles/Graphics:
A52
Music & Sound Company:
Que Chevere Music
Music & Sound Company:
Sync2Picture
Music & Sound Company:
Shady Records
Composer:
Marshall Mathers
Composer:
Jeff Bass
Composer:
Luis Resto
Composer:
Rhys Chatham
Sound Designer:
Luis Resto
Mix Company:
Eleven
Mixer:
Jeff Payne
Producer:
DJ Fox-Engstrom

Date

Feb 06, 2011

Category

Super Bowl

Tags

Super Bowl, Super Bowl XLV

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