Chrysler: Halftime in America - 300 My Son Steven

Chrysler debuts the second half.

Published on

Editor's Pick

Picking up where Clint Eastwood 's Super Bowl "Halftime in America" spot left off, Wieden & Kennedy, Portland has created four new 60-second spots for Chrysler/Fiat. The spots tell four stories of the success, or rising sense of hope of four different families, all while showcasing a different vehicle. Chrysler describes the work as "the second half" and continue the story of the "Imported from Detroit" tag.

The spots will air during the NCAA men's basketball seminfinals and finals, on CBS at the American Country Music Awards and on AMC during "Mad Men."

Read more about the effort on Adage.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 30, 2012
Agency:
Wieden + Kennedy Portland
CD:
Aaron Allen
Client:
Chrysler
CD:
Michael Tabtabai
CD:
Joe Staples
CW:
Smith Henderson
AD:
Jimm Lasser
Producer:
Bob Wendt
Producer:
Kirsten Acheson
Executive Producer:
Corey Bartha
Project Manager:
Tamar Berk
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Chelsea Pictures
Director:
David Gordon Green
EP:
Allison Amon
EP:
Lisa Mehling
EP:
Patrick McGoldrick
Line Producer:
Melinda Nugent
Director of Photography:
Eric Treml
Editorial Company:
Joint
Editor:
Tommy Harden
Assistant Editor:
Nicholas Davis
Junior Editor:
Kelly Brickner
Post Producer:
Ryan Shanholtzer
Post Producer:
Jennifer Patterson
Post Executive Producer:
Patty Brebner
VFX Company:
Method Studios
VFX Executive Producer:
Robert Owens
Flame Artist:
Kelly Bumbarger
VFX Producer:
Ananda Reavis
Music & Sound Company:
Revolver Studios
Composer:
Allison Ables (Ram, Dodge, Chrysler)
Composer:
Zoe Keating (Jeep)
Producer:
Collin Hegna
Mix Company:
Lime Studios
Mixer:
Mark Meyuhas
Producer:
Jessica Locke

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age