Creativity

Eerie David & Goliath Tale Marks Maserati's Super Bowl Debut

Who is this Challenger She Speaks of?

Published on Jan 31, 2014

Editor's Pick

This eerie, filmic ad created out of Wieden + Kennedy brought a bit of mystery to last night's game. Lush, foreboding landscape shots interspersed with scenes of a young girl speaking of sleeping giants, and a smaller, nimbler foe poised to pounce upon them. In the end, it turned out that the David-in-waiting was automaker Maserati, ready to take on the bigger auto brands.

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About

Credits

Date
Jan 31, 2014
Agency:
Wieden + Kennedy Portland
Client:
Chrysler Maserati
Creative Director:
Aaron Allen
Creative Director:
Kevin Jones
Creative Director:
Michael Tabtabai
Copywriter:
Matthew Dickman
Copywriter:
Matt Egan
Art Director:
Chuck Carlson
Art Director:
Brandt Lewis
Sr. Broadcast Producer:
Erika Madison
Sr. Broadcast Producer:
Bob Wendt
Exec. Creative Director:
Joe Staples
Exec. Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Executive Producer:
Corey Bartha
Production Co.:
Chelsea Pictures
Director:
David Gordon Green
Executive Producer:
Allison Amon
Executive Producer:
Lisa Mehling
Executive Producer:
Pat McGoldrick
Line Producer:
Adam Gross
Director of Photgraphy:
Eric Treml
Editoral Company:
Joint
Editor:
Tommy Harden
Executive Producer:
Patty Brebner
Post Production:
Yamaris Leon
Assistant Editor:
Eric Hill
Color:
Company 3
Colorist:
Siggy Ferstl
Producer:
Matt Moran
VFX Company:
Method
Lead Flame Artist:
Claus Hansen
Executive Producer:
Robert Owens
Producer:
Colin Clarry
Sound Design:
Stimmung
Sound Designer:
Gus Koven
Executive Producer:
Ceinwyn Clark
Producer:
Kristina Iwankiw
Music Track:
Murcof, Cosmos I
Mix Company:
Eleven
Mixer:
Jeff Payne
Producer:
Suzanne Hollingshead

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