Square Melon Amsterdam and Chupa Chups look to the lighter side of life with chalk street art in Amsterdam. To reflect the brand's "life less serious" approach, chalk artist Sasa Ostoja and a bunch of kids took their chalk to the streets of Amsterdam's business district. The project was part of a larger "Chupa Stoep Art" campaign which invited Dutch kids to make their own sidewalks a little less serious through art.
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