Creativity

Chupa Chups: Scream Stopper

Lollipop technology for Halloween.

Published on Oct 31, 2011

Editor's Pick

Worried about embarrassingly loud screams of fear at Halloween? Chupa Chups has the answer. As this video (via BBH Asia Pacific) being shown online and in cinemas explains, it's using 'lollipop technology to block embarrassing shrieks of terror at their source'. So, thousands of 'Scream Stoppers', in specially designed Halloween packages, have been distributed across Singapore at horror movie showings, haunted houses and other scary places.

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About

Credits

Date
Oct 31, 2011
Agency:
BBH Asia Pacific
Client:
Chupa Chups
Executive Creative Director:
Steve Elrick
Deputy Creative Director:
Adrian Chan
Deputy Creative Director:
Douglas Hamilton
Planner:
Lindsey Cummings
Strategic Planner:
Alexis deMontaigu
Print Producer:
Brell Chen
Illustrator:
Kristal Melson
Broadcast Producer:
Daphne Ng
Broadcast Producer:
Felicia Tan
Post Production:
The Mill
Print Production:
Peter Chee

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