Adoptive Parents Write Letters to Their Former Selves in This Touching Italian Film

Unscripted Ad for Adoption Group CIAI Lets Parents Speak For Themeslves

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Editor's Pick

This touching film about adoption was created by Ogilvy & Mather Italy for pro bono client CIAI (the Italian Center for International Adoptions), which specializes in inter-country adoptions. In a docu-style that reminds of us of Dove's Real Beauty Sketches, the agency asked five adoptive parents to compose a letter to themselves, back at the time their adoption request was accepted. Their emotional, honest and unscripted responses say more about the process of adoption than a traditional ad ever could. The film ends by telling us how CIAI has helped adoptive parents for more than 46 years. The campaign will run on social media and includes a microsite where you can read the letters of all the adoptive parents involved.

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Dec 01, 2014
Ogilvy & Mather - Italy
Chief Creative Officer:
Giuseppe Mastromatteo
Chief Creative Officer:
Paolo Iabichino
Senior Art Director:
Letizia Bozzolini
Senior Copywriter:
Serena Pulga
Digital Art Director:
Michele Urbani
Digital Senior Copywriter:
Lavinia Francia
Account Supervisor:
Stefano Romanazzi
TV Producer:
Francesca D'Agostino
Community Director:
Barbara Falanga
Front End Developer:
Giada Pastorino
Production Company:
Mercurio Cinematografica
Executive Producer:
Francesco Pistorio
Edoardo Lugari
Director of Photography:
Marcello Dapporto
Danielle Joujou
Set Designer:
Luca Vitetta
Costume Designer:
Maria Helena Pistorio
Production Director:
Pina Salmoiraghi
Post Production:
You Are
Eleonora Cau
Original Soundtrack:
Stefano Pulga for Stepstudio
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