Creativity

'Flashdance' Fans Will Love This Super Sexy Cleaning Ad

Daniel 'Cloud' Campos Plays a Mechanic Faced With a Grimy Garage in Spot for Cillit Bang

By Alexandra Jardine. Published on Jan 06, 2016

Editor's Pick

Who knew cleaning could be this much fun? Dancer and choreographer Daniel "Cloud" Campos plays a mechanic in this new global spot for Cillit Bang, which pays homage to classic '80s movie "Flashdance."

Faced with cleaning up a filthy repair shop, Campos dons his headphones, puts on the track "Maniac" from the film and performs an awesome dance routine armed with nothing but a bottle of Cillit Bang and a few cleaning cloths. The grimy garage scrubs up gleaming white -- but what will happen when the boss turns up?

BETC Paris created the spot for the Reckitt Benckiser-owned cleaning brand, with Partizan's Michael Gracey directing. For interviews with both Gracey and Campos (who is also a director and has previously appeared in commercials for the likes of Microsoft Surface and McDonald's), the Behind the Scenes video is well worth a watch.

We haven't seen a cleaning ad so hot since this one from Liquid Plumr.

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About

Credits

Date
Jan 06, 2016
Agency:
BETC Paris
Client:
Cillit Bang
Client Management:
Marco Monti
Client Management:
Pieter Sercu
Client Management:
Christopher Carey
Agency Management:
Dominique Verot
Agency Management:
Charlotte Picq
Agency Management:
Camille Rieu
Agency Management:
Marie-Alice Poisson
Creative Director:
Stèphane Xiberras
Creative Director:
Jacques Jolly
Art Director:
Alexandre Saad
Art Director:
Marie Baillot
Assistant Art Director:
Marie Baillot
Copywriter:
Guillaume Rebbot
Strategic Planning:
Marianne Hurstel
TV Producer:
David Green
TV Producer:
Emilie Cointot
Production House:
Partizan
Director:
Michael Gracey
Sound Production:
Gum

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