'Flashdance' Fans Will Love This Super Sexy Cleaning Ad

Daniel 'Cloud' Campos Plays a Mechanic Faced With a Grimy Garage in Spot for Cillit Bang

Published on

Editor's Pick

Who knew cleaning could be this much fun? Dancer and choreographer Daniel "Cloud" Campos plays a mechanic in this new global spot for Cillit Bang, which pays homage to classic '80s movie "Flashdance."

Faced with cleaning up a filthy repair shop, Campos dons his headphones, puts on the track "Maniac" from the film and performs an awesome dance routine armed with nothing but a bottle of Cillit Bang and a few cleaning cloths. The grimy garage scrubs up gleaming white -- but what will happen when the boss turns up?

BETC Paris created the spot for the Reckitt Benckiser-owned cleaning brand, with Partizan's Michael Gracey directing. For interviews with both Gracey and Campos (who is also a director and has previously appeared in commercials for the likes of Microsoft Surface and McDonald's), the Behind the Scenes video is well worth a watch.

We haven't seen a cleaning ad so hot since this one from Liquid Plumr.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 06, 2016
BETC Paris
Cillit Bang
Client Management:
Marco Monti
Client Management:
Pieter Sercu
Client Management:
Christopher Carey
Agency Management:
Dominique Verot
Agency Management:
Charlotte Picq
Agency Management:
Camille Rieu
Agency Management:
Marie-Alice Poisson
Creative Director:
St├Ęphane Xiberras
Creative Director:
Jacques Jolly
Art Director:
Alexandre Saad
Art Director:
Marie Baillot
Assistant Art Director:
Marie Baillot
Guillaume Rebbot
Strategic Planning:
Marianne Hurstel
TV Producer:
David Green
TV Producer:
Emilie Cointot
Production House:
Michael Gracey
Sound Production:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age