Cinemax: Byzantium Securities

How well do you know yourself?

Published on

Editor's Pick

Cinemax is recruiting agents to join a private intelligence organization, Byzantium Security International, in the digital and social campaign for its new fall show "Hunted." Set to debut on October 19, the show revolves around about an espionage officer from private intelligence agency Byzantium Security Internationl, played by Melissa George, who survives an attempt on her life--by what looks to be members of her own team.

Cinemax teamed with Campfire NYC to create a multi-pronged campaign, the crux of which is a series of fun, and sometimes baffling, online mind tests, crafted with the help of a magician. They analyze a range of skills required of an intelligence agent: from decision making to ability to control emotions. Facial recognition technology is also involved.

Read more about the "Hunted" campaign in Behind the Work.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 12, 2012
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age