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Cinemax: Byzantium Securities

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Cinemax is recruiting agents to join a private intelligence organization, Byzantium Security International, in the digital and social campaign for its new fall show "Hunted." Set to debut on October 19, the show revolves around about an espionage officer from private intelligence agency Byzantium Security Internationl, played by Melissa George, who survives an attempt on her life--by what looks to be members of her own team.

Cinemax teamed with Campfire NYC to create a multi-pronged campaign, the crux of which is a series of fun, and sometimes baffling, online mind tests, crafted with the help of a magician. They analyze a range of skills required of an intelligence agent: from decision making to ability to control emotions. Facial recognition technology is also involved.

Read more about the "Hunted" campaign in Behind the Work.

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About

Credits
Date
Sep 12, 2012
Agency:
Campfire
Client:
Cinemax
Category
Latest Creativity News on Ad Age

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