Creativity

Cinemax: Strike Back Interactive Poster

A board that's right back at you.

Published on Aug 11, 2011

Editor's Pick

To kick off the launch of its new original series Strike Back, Cinemax has launched an interactive billboard on New York's West 34th Street. It takes the form of a SuperWall that scales across eighteen 46 inch screens to give a multi-layered experience. It plays video across all 18 screens, captures movement and reacts to pedestrians as they walk by and allows users to interact and engage with the content to learn more about the series.

It will run 24 hours a day throughout August, promoting the premiere of Strike Back on Cinemax, August 12th at 10pm.

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About

Credits

Date
Aug 11, 2011
Agency:
BLT & Associates
Client:
Cinemax
Production:
Apologue
Software Development/System Design/Technology Integration:
AV&C

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