Cinammon Toast Crunch 'Cruiser' Lets You Eat Cereal While Hoverboarding

Now You Can Ride to Work While Eating Breakfast

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General Mills' Cinammon Toast Crunch is becoming a specialist in crazy breakfast innovations. Following last year's Selfie Spoon, the cereal brand has now invented the Cinammon Toast Cruiser, a kind of hoverboard with a bowl attached. The idea is you can eat on your way to work out of a single serve packet, with no mess (there's "spill shield technology to prevent a mess while riding.")

According to the brand, and agency McCann, the Cruiser has been developed "multi-tasking millennials," 40% of whom, according to a 2015 Mintel survey, "think cereal is an inconvenient breakfast choice because they had to clean the bowl after."

So that would be lazy folks who can't be bothered either to walk, or wash up.

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About

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Date
May 20, 2016
Agency:
McCann
Client:
Cinnamon Toast Crunch
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