Creativity

DJ Khaled Muses on '25 Years of Blood Sweat and Tears' in Latest Ciroc Spot

Celebrity DJ Was Inspired by Vodka Brand's Marketing Guru Sean Combs

By Alexandra Jardine. Published on Oct 24, 2016

Editor's Pick

DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.

In the ad, by 72andSunny New York, Khaled describes how "25 years of blood sweat and tears" propelled him to the top. "I'm living proof of a dream come true," he says. The fast-paced spot intersperses film of Khaled riding a jet ski with old footage of the DJ as he describes how he started in a garage making mixtapes, and worked 24 hours around the clock to become not just a radio DJ, but "THE" best DJ.

Combs himself, who mused on his own work ethic in the first ad of the latest campaign, and whose career was an inspiration for Khaled, appears at the end of this one, greeting his friend Khaled on a jetty with a bottle of Ciroc Mango.

Zachary Heinzerling at Epoch was the director.

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About

Credits

Date
Oct 24, 2016
Agency:
72andSunny New York
Client:
Ciroc
Director:
Zachary Heinzerling
Production Company:
Epoch Films
Executive Creative Director:
Guillermo Vega
Creative Director:
Adolfo Alcala
Creative Director:
Brandon Pierce
Senior Designer:
Chena Stephens
Senior Writer:
Nick Panayotopoulos
Designer:
Pedro Sampaio
Junior Writer:
Colin Frawley
Director of Strategy:
Tim Jones
Strategy Director:
Tom Callard
Junior Strategist:
Neha Bhatia
Managing Director:
James Townsend
Group Brand Director:
Mabel Chin
Group Brand Director:
Karla Stewart
Senior Brand Manager:
Ricardo Hieber
Brand Manager:
Chelsea Kim
Director of Production:
Lora Schulson
Senior Film Producer:
Ryan Chong
Junior Film Producer:
Emma Ogiens
Art Producer:
Brigitte Bishop
Senior Business Affairs Manager:
Quentin Perry
Business Affairs Manager:
Carla Curry
Business Affairs Coordinator:
Emily Dalton
Chief Marketing & Innovation Officer:
James Thompson
SVP:
Matthew Bruhn
SVP:
Dan Sanborn
Brand Director:
Ryan Robertson
Sr. Brand Manager:
Mwanza Lumumba
Brand Manager:
Kelly Cravens
PR and Marketing Manager:
Alisa Jacobs
Partnership:
Combs Wine & Spirits
President:
Dia Simms
SVP:
Andrea Sengara
Production Company:
Epoch
Managing Director, Executive Producer:
Zachary Heinzerling
Executive Producer:
Melissa Culligan
Producer:
Mary Livingston
1st AD:
Miles Johnstone
Director of Photography:
Stuart Winecoff
Production Designer:
Alexandra Schaller
Costume Designer:
Jennifer Johnson
Key Grip:
Charlie McGowan
Gaffer:
Frank LaMaire
Editorial Company:
Work
Editor:
Ben Jordan
Editor:
Annie Perri
Senior Assistant Editor:
Trevor Myers
Senior Assistant Editor:
Erica Thompson
Producer:
Sari Resnick
VFX:
Blacksmith
Executive Producer:
Charlotte Arnold
Senior VFX Producer:
Megan Sweet
Shoot Supervisor:
Iwan Zwarts
Compositing Supervisor:
Daniel Morris
Flame:
Daniel Morris
Color Company:
Company 3
Senior Colorist:
Tom Poole
Senior Color Producer:
Clare Movshon
Sound Design/Mix Company:
Heard City
Executive Producer:
Talia Rodgers
Executive Producer:
Sasha Awn
Executive Producer:
Gloria Pitagorsky
Music Composition:
Puff
Composer:
Part A WeAreTheodore / Paul-Étienne C"TÉ
Composer:
Part B Hustle by Puff Daddy licensed via BadBoy & Sony

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