Cisco: Circle Story (Print)

Tech Giant Shows How Everything Is Connected In New Goodby Work

Published on

Editor's Pick

As its CEO, John Chambers, delivers a keynote address at CES today, Cisco is launching a campaign through Goodby Silverstein & Partners to illustrate its manifesto, the "Internet of Everything". The TV spot shows how today's world is connected by technology in a scenario that starts in a (super-modern looking and very designer) home, follows the Dad to work and finally links back again to his daughter pouring milk for her pet cat. Print work follows a similar theme, with illustrations of everyday objects such as a blender or truck made up of many different elements.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 08, 2014
Goodby Silverstein & Partners
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age