Creativity

Cisco: The Internet of Everything

A connected world.

Published on Dec 10, 2012

Editor's Pick

The Internet of Things -- or as Cisco terms it, the Internet of Everything -- is not that far away. That magical, wonderful time when things speak to each other and to us, creating an unprecedently connected ecosystem. That's the message of a new commercial by the company, created out of Goodby, Silverstein & Partners. Directed by Mike Mills, the spot, which features all the possibilities of a connected universe, of which Cisco is an enabler, reminds us a bit of IBM's "Smarter Planet" films -- it's the same tone, of a future that might seem absolutely unreachable, but in fact really isn't. A dedicated site shows what connectivity really means, and the steps we need to take to get there.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 10, 2012
Agency:
Goodby Silverstein & Partners
Chief Marketing Officer:
Blair Christie
Client:
Cisco
Partner:
Rich Silverstein
Executive Creative Director:
Rick Condos
Executive Creative Director:
Hunter Hindman
Art Director:
Tyler Magnusson
Copywriter:
Matt Rivitz
Executive Producer:
Hilary Coate
Group Communication Strategy Director:
Dong Kim
Group Brand Strategy Director:
Kelli Robertson
Brand Strategist:
Stacey Kawahata
Senior Communication Strategist:
Nancy Jeng
Production Company:
Directors Bureau
Director:
Mike Mills
Director of Photography:
Jakob Ihre
Executive Producer:
Lisa Margulis
Line Producer:
Mala Vasan
Editing House:
Rock Paper Scissors
Editor:
Angus Wall
Assistant Editor:
Austyn Daines
Assistant Editor:
Arielle Zakowski
Executive Producer:
CL Weaver
Producer:
Cristina Matricia
Telecine:
MPC-LA
Colorist:
Mark Gethin
VFX:
A52
VFX Supervisor:
Patrick Murphy
Executive Producer:
Megan Meloth
Executive Producer:
Jennifer Sofio Hall
VFX Producer:
Daughn Godd Ward
VFX Producer:
Heather Johann
Design/Motion Graphics:
Elastic
Designer:
Henry Deleon
Designer:
Leanne Dare
Animator:
Steven Do
Animator:
Tony Kandalaft
Animator:
Stephen Villari
Music House:
Music Box Monster Inc
Composer:
Roger Neill
Audio Mix:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.