Creativity

Citi: Very, Very, Very Rewarding

Shot by photographer/director/actor Aaron Ruell (ARuell.com), who played the title character's geekoid older brother in Napoleon D

Published on Nov 06, 2006

Editor's Pick

Shot by photographer/director/actor Aaron Ruell (ARuell.com), who played the title character's geekoid older brother in Napoleon Dynamite, this print campaign, touting Citi ThankYou Points, seems to borrow from the twisted nerd vibe of the movie. Fallon CD Kerry Feuerman calls this strange ad duo "the affable pairing of Roman and Victor. Roman, with his charming European accent, is a proud man, full of infectious passion. An entrepreneur at heart and an enthusiastic Citi customer, Roman has taken it upon himself to become the ultimate rewards program points earner. Victor is Roman's trusty sidekick and prot

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About

Credits

Date
Nov 06, 2006
Creative Director:
Kerry Feuerman
Group Creative Director:
Steve Driggs
Art Director:
Joel Rodriguez
Copywriter:
Susan Treacy
Art Buyer:
Shawn Smith
Art Buyer:
Dave Lewis
Photographer:
Aaron Ruell
Client:
Citi
Agency:
Fallon Minneapolis

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