Creativity

The Sun Never Stops Setting in This Epic, Globe-Circling Stunt by Watchmaker Citizen

Tokyo and Amsterdam Offices of Wieden & Kennedy Planned 'Ambitious Experiment to Chase the Horizon'

Published on Oct 01, 2014

Editor's Pick

As part of its first-ever global campaign, venerable watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they're calling "an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible." The film above, titled "Chasing Horizons," chronicles the stunt.

White type on a black screen at the start of the doc makes the goal clear: "We challenged photographer Simon Roberts to chase the sun across the Earth's time zones using the Eco-Drive Satellite Wave F100," a Citizen watch that adjusts to the current time zone anywhere in the world in just three seconds. Mr. Roberts and former NATO pilot Jonathan Nicol started off in Reykjavik, flying against the Earth's rotation to witness (and photograph) the setting sun 24 times in a row -- at the same time in 24 different time zones -- before arriving at their final destination in the Arctic Circle (with a quick fuel stop along the way).

"Chasing Horizons" was directed by Tristan Patterson.

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About

Credits

Date
Oct 01, 2014
Agency:
Wieden & Kennedy
Client:
Citizen
Executive Creative Director:
Mike Farr
Executive Creative Director:
Tota Hasegawa
Art Director:
Vasco Vicente
Copywriter:
Evgeny Primachenko
Copywriter:
Takeshi Amata
Head of Broadcast Production:
Erik Verheijen
Broadcast Producer:
Tony Stearns
Broadcast Producer:
Lars Fabery de Jonge
Digital Producer:
Reiko Kawaguchi
Planner:
Danny Feeney
Planner:
Kenichiro Muraguchi
Head of Design:
Joe Burrin
Head of Studio:
Jackie Barbour
Studio Designer:
Thomas Payne
Project Manager:
Emma Williamson
Business Affairs:
Michael Graves
Account Director:
Kensuke Suemasa
Account Director:
Eleanor Thodey
Account Supervisor:
Yoshiko Amano
Production Company:
Smuggler
Director:
Tristan Patterson
Producer:
Hera King
Executive Producer:
Chris Barrett
Editorial Company:
Whitehouse Post
Editor:
James Forbes-Robertson
Postproduction Company:
The Ambassadors
Post Producer:
Thijs Klaassen
Music:
The Ambassadors
Sound Design:
The Ambassadors
Mix:
The Ambassadors
Web Production Company:
Grandbase
Director:
Shunya Hagiwara
Producer:
Yosuke Kurita
Web Designer:
Shinpe Yamamori
Technical Director:
Yoshiaki Fujimori
Interactive Designer:
Junya Kojima

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