Creativity

Swans Made Out of Hotel Towels Get a Rude Surprise in New CitizenM Campaign

KesselsKramer Taps PES for Stop-Motion Spot

Published on Apr 04, 2014

Editor's Pick

Stop-motion maestro PES works alongside KesselsKramer for a fun spot for CitizenM, which is launched its first New York City hotel in Times Square this spring. The spot for the European hotel brand features a couple of swans made out of plush hotel towels that are in for a nasty surprise. The message: Out with the hotel cliches, which include trouser presses and slow check-ins, and in with what you really need during a hotel stay, which is free WiFi, free movies and a nice lobby.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 04, 2014
Agency:
KesselsKramer
Client:
CitizenM
Director:
PES
Creative Team:
PES
Creative Team:
Frank Anselmo
Creative Team:
KesselsKramer

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.