Creativity

Citroen: Baby

When Fabio was three. . .

Published on Feb 11, 2013

Editor's Pick

In case you were wondering what Fabio looked like when he was three, this new spot for Citroen out of French agency H Paris and directed by MJZ's Tom Kuntz might give you a clue. The spot opens with what could be the best dream sequence ever: a toddler with an endless, silken gold mane rides a majestic white stallion across a dreamy seascape, Chariots of Fire-style, set to Spandau Ballet's classic ballad "True." What is the point of this fantasy? You'll find out when it all comes to an abrupt halt.

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About

Credits

Date
Feb 11, 2013
Agency:
H Paris
Client:
Citroen
Head of Marketing:
Jean Marc Savigne
Worldwide Creative Director:
Gilbert Scher
Creative Director:
Marco Venturelli
Creative Director:
Gilbert Scher
Art Director:
Luca Cinquepalmi
Copywriter:
Marco Venturelli
Head of TV:
Christopher Thierry
Agency Producer:
Sarah Bouadjera
Director:
Tom Kuntz
Production Company:
MJZ
Production Company:
Smile Unlimited
Director of Photography:
Chris Soos
Editorial Company:
MacKenzie Cutler
Postproduction:
Eight VFX
Sound Design:
Kouz Production

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