Creativity

Citroen Tells Sad Story of Doggie Love

Les Gaulois' New Spot Directed by Keith Schofield Shows What's Good for the Driver Can Be Bad for the Pets

Published on Oct 16, 2013

Editor's Pick

French agency Les Gaulois, previously known as H Paris, depicts a sad story of unrequited doggie love for Citroen's new C3. Directed by Keith Schofield, it features two pups who meet by chance on the road, each perched in the passenger seats of their drivers' vehicles. Fortuitously, they continue to travel the same path together, planting the seeds of a lasting relationship in their canine heads -- until one of the Citroen's offerings cuts the story short.

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About

Credits

Date
Oct 16, 2013
Agency:
Les Gaulois Paris
Client:
Citroen
Worldwide Creative Director:
Gilbert Scher
Creative Director:
Marco Venturelli
Creative Director:
Luca Cinquepalmi
Art Director:
Florence Vignon
Copywriter:
Vanina Guillier
Director:
Keith Schofield

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